I wish I had that type of money to invest in Facebook. I’m sure that $190 million is going to provide a huge return once Facebook goes public. Well I guess I can just make sure I purchase some T. Rowe Price funds that include Facebook stock
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I checked out Mashable’s Top 5 Innovative agencies list today and was happy to see Razorfish on there. I used to work at Razorfish and they are definitely leaders in the digital space. I was surprised to see Breakfast on there as number 1 as I am
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This blog post is an excerpt of a marketing research project that I did in November 2009 to analyze the effectiveness of social media in direct marketing for larger brands and the best method of measuring social media campaigns.
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People are constantly bombarded with advertisements that are forced on them. When we watch television and even when we go outside, advertisements are everywhere. As a result, consumers are looking for a way to learn about products in detail and also be able to have questions answered about products. Having someone praise a product can provide validation and a certain human element that traditional advertising cannot provide. Word of mouth marketing provides the uncluttered, seemingly trustworthy information that people desire today.
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The music industry found out a long time ago that minorities have significant influence over popular/mainstream culture. Now, corporate America is catching on. McDonald’s is using an ethnic focus as a foundation for its marketing.
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It’s official! For months, Yahoo had been testing Bing results in its searches, but now the process is complete and Bing is completely powering all searches for Yahoo in the US.
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This timeline shows how online search has evolved into a $20 billion plus industry. It all started with Yahoo’s directory in 1994 and then goes all the way to December 2009 when search engines began including real-time posts from social media pages in search engine ranking page (SERP) results.
Read more →Consumers are too smart and knowledgeable about advertising these days for marketers to continue to rely solely on the traditional push method of drowning them with the same predictable, tiresome, mind-numbing advertisements that they have seen all their life. Therefore, if marketers want to communicate and interact with consumers, they need to give them a reason to.
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Facebook has announced that it is jumping into the location-based arena. The Internet social media giant plans to roll out the service slowly and build it gradually. Facebook is not looking to monetize the service initially, but I’m sure they will put together a plan to open up a new revenue stream once they have gotten their feet wet in the location-based space.
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