Brian Lee’s Background
Marketing professional with experience driving results, return on investment, and efficiency for blue chip clients. Proven success in campaign management and delivering on key performance indicators (KPIs). Proficiency in competitive research and analysis. Expertise in social media marketing and branding. Experience on both the agency and publisher side.
Specialties / Areas of Expertise
Interactive Advertising / Media Planning & Buying
Campaign Analysis and Optimization
Campaign Management
Social Media Marketing
Cross-functional Collaboration
Web Analytics
Multi-variate testing
Direct Response
Syndicated Research (Nielsen, Comscore, etc)
Strategic selection of key performance indicators (KPIs)
Meticulous analysis and measurement of digital return on investment
Negotiating revenue sharing contracts
Client relations
Consumer & B2B Marketing
Blog Creation
Web Design
SEO
Link Building
Keyword Research
Directory Submission